Impact and Sustainability, WoB News

Rehoming Revolution | Gemma Cairney & Radzi Chinyanganya

rehoming revolution gemma cairney radzi chinyanganya

The best reads are rescued

We’ve just launched our latest campaign! With the help of some famous faces, we’re sharing the joys of rehoming. But not all is quite as it seems…

We’ve teamed up with Radio 6’s Gemma Cairney and TV presenter Radzi Chinyanganya to spread the word about the Rehoming Revolution. You’d be forgiven for thinking they’re describing a new pet they’ve brought into their lives. In fact, we’re talking books!

Here at Wob HQ, we rehome a book with a new owner every two seconds. Bringing joy to people’s lives by sharing the love of reading is what we are all about. We’ve taken the chance to highlight the emotional connection people feel towards books, how stories stay with us forever and can shape our outlook on life. With many of us sharing our lives with four-legged friends, we noticed a few similarities between finding the right home for a book and how many dogs (and cats, and other lovely animals) are looking for their perfect fit too. What’s right for one person may not be right for another! And so, our Book Rescue campaign was born.

Take a look at our campaign films and let us know what you think! We’ve also got some cheeky behind the scenes shots below from a fabulous day’s shoot with Gemma and Radzi (and Bruno the dog!).


Check out our fantastic range of books waiting to be rescued.

Rescue Books!

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4 Comments

  • Reply Marion Robson August 2, 2021 at 4:14 pm

    This is interesting but it doesn’t explain how and on what terms World of Books take books. Do you collect them? How do I contact you? I have got the message but not the method!

    • Reply Jonella Vidal August 3, 2021 at 2:25 pm

      Hello Marion,

      We source our books from charities, partners, and also customers through our Ziffit trade-in business. Find out more about our company over on the About Us page on our website. https://www.worldofbooks.com/en-gb/about-us

  • Reply someone who is getting fed up, cancel August 3, 2021 at 6:34 am

    I have unsubscribed now five times. You are certainly going the right way to ensure that I do not buy anymore books from you. If I see books I require I will buy them. Pestering me with constant emails is not the way to do it!

    • Reply Jonella Vidal August 3, 2021 at 2:26 pm

      Hello Lisa,

      I will forward your request onto the relevant team to ensure your email is removed from our mailing list as soon as possible.

      Many thanks

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